Sunday, April 29, 2012

Are you Ms. Mulligan?

I am asked almost every day if I am Ms. Mulligan.  Because of the name of my store, it's a very logical question.  My name however, is not Mulligan.  When I first started thinking about opening a consignment shop, coming up with the name was one of the first things I did.  I guess giving a name to my dream made it more real, more attainable.  But how was I supposed to come up with a name for my business?  Well, I knew I wanted something clever, but subtle at the same time - a play on words that didn't hit you across the face, but wasn't too much of a stretch.  Something that people would understand. 
I started scribbling down terms that meant second hand or second chance...I thought about "Second Time Around" and "Second Chance Charming" but didn't really like them.  I liked names like "Deja Vu" and "Encore" but those were already taken by other shops in my area.  Out of the blue, Mulligan came to mind.  I knew what it meant for a golfer to "take a mulligan" when he/she makes a bad shot.  He actually gets a do-over.   And I thought about we women and our closets full of "nothing to wear".  We tend to buy clothes because they are on sale or on impulse.  Or we love something we can't quite get into, but we buy it anyway, hoping to lose a couple of pounds.  So, when we get these clothes home, they hang in our closets unworn or unwanted. If we got a second shot, couldn't we call it a Mulligan too?  Women could sell their gently worn (or never worn) clothes, shoes and accessories in my store and start over.  And the dream was born - Ms. Mulligan's Consignment Boutique means a "second shot at a fabulous new wardrobe" for women all over the city. 

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