Dollar Sale Fun!

Sometimes it's the little things - like getting something for a dollar - that just makes your day!!!  At Ms. Mulligan's, we recently held our second Dollar Day Event and what a blast it was for everyone.  There is nothing quite as much fun for a shopper than finding a great pair of jeans or top for less than the price of a soda (or just about anything for that matter). 
For weeks before the event, we began holding great pieces from our inventory that were ready to be donated so we could make them available again at this great event.  Then on the Friday before the sale, we closed the doors at 3pm and began reloading these items into our store.  I thought about putting up a couple of racks to hold all the inventory we were offering at a dollar, but realized there would be a mad rush to that one spot in the store, so why not spread it out throughout all the racks.  This proved to work out great.  Shoppers went to the rack containing their size shorts to find dollar shorts in and amongst the regular inventory.  It was like a little treasure hunt, and there were enough items marked at a dollar that it wasn't difficult to find at all.  We had about 2000 items up for grabs for the low low price of one dollar.  We open at 9am and by 9:15, there were more ladies in the store than have ever been in at one time.  (I was so glad the dollar items were not all in one place, or there could have been an issue)!!!
A few customers found items they had seen weeks ago in the store, but didn't purchase.  They were now getting those items for a steal.  Others were shopping for themselves, their mothers, daughters, sisters, neighbors, friends.  Ladies were purchasing 30, 40, even 60 items at a time!  Several shoppers came back to the store multiple times that day, bringing different friends with them each time.  And that's really what the day was all about.  Great fun, great bargains, and great publicity.  At $1 per item, even if all 2000 sold, after splitting the sale with the consignors, the store wouldn't make a huge amount of money.  But what a testimonial it is when a customer rushes home to show her friends a beautiful dress she just bought for $1 at a great new consignment boutique down the street!
The store closes at 7pm on Saturdays, but for this event, the last customer did not finish up until 8:45.  At the end of the day, there were probably a couple of hundred pieces that didn't sell.  So we left them on the floor for another week.  Customers who couldn't make it Saturday were still able to find a few deals, and some who just heard about the sale from friends were also able to get in on the fun.  It was a lot of work putting the sale together.  I was very lucky to have the help of my mom Sandi and daughter Jamie.  When it was over, we were all exhausted, and already planning for the next one!

Do it Yourself Key Painting

Having my own store means I get to still be creative every day.  I love to re-purpose old items and I'll paint anything that will stand still.  Recently, I saw on Pinterest (my new obsession) that you can use nail polish to paint keys so I was inspired to try it on my Ms. Mulligan's door keys.  Here's what I did...

First, I chose the base color I wanted to use on each key and painted two coats to each side.  Make sure the polish is completely dry before turning it over to the other side.

Next, I added black stripes using a nail art polish with a fine tip brush.

It was really easy, and I can see this being done in any color, pattern or design you want.  Give it a try - I plan to do all of my keys!

Ms. Mulligan's Price Tags

Retail stores handle markdowns in a number of ways from creative signs, sale racks, or color coded price labels.  When I opened Ms. Mulligan's, I planned on physically marking down price tags so that items that remain unsold after 30 days are discounted by 15%, after 60 days, they are discounted 30% and so on.  Luckily, the consignment shop software I am using handles all the pricing and markdown information for me, according to this preset schedule.  So, after my first 30 days in business, with red pen in hand, and with my mom's help, we gathered the list of necessary markdowns and began the hunt.  This proved to be one of the most difficult things about running the store.  There were hundreds of items that needed to be marked down every week, and locating these pieces was so tedious and time consuming, we just couldn't get to all of them.  Often times, potential buyers had no idea what was on sale.  We knew there must be a better way.  We considered color coded price tags,  using a different color each week and assigning a correlating sale schedule, but this just seemed too complicated.  Then, while printing price tags one afternoon, I noticed that the markdown schedule could be printed on the tag from the very beginning.  Problem solved!!! Or maybe a new problem created??? 

From a business standpoint, what would a customer do if she wanted an item, but knew it would be dropping in price if she waited a few days or weeks?  Would I be creating a scenario in which customers only bought items that had been sitting in the store for 75 days and had dropped to half price?  This could be disastrous!!!  I decided to do it anyway.  I wanted my customers to have all the information up front - how long had this item been sitting in the store? has it been marked down? when does it expire?  And their reaction has been overwhelmingly positive.  Yes, customers do wait sometimes for an item to be marked down, but if they really love something, our prices are so low already that there's no reason to wait.  And that thought process pretty much sums up my philosophy on shopping.  If you don't love it, don't buy it (no matter how little it costs)...If you do love it, buy it today.  Yep, problem solved!

Finding my Internal Fashionista

I have never been a fashionista - never paid attention to current styles or knew much about designers. Probably because I couldn't afford to keep up. I usually just went to the Mall Department Stores and shopped the sale racks, trying to strike a balance between what I thought looked good on the mannequins and what I could actually buy. And I never accessorized! I grew up a tomboy (usually carrying a ball or glove instead of a purse) and jewelry just wasn't an option. I would often see other ladies with wrists stacked with baubles and bangles and think, "she looks really great, but I could never pull off a look like that"! In some ways, I felt like Anne Hathaway's character in "The Devil Wears Prada." Not that I laughed at or despised the fashion industry, just that I didn't really fit in. Then all that changed last November. When I opened my consignment shop, I was constantly surrounded by great clothes in an unlimited variety of styles and tastes. I began to try things on that I would have never attempted before. Some nights, I locked the doors at 7pm and stayed another hour having my own personal fashion show. I also began researching styles and trends, reading fashion blogs and learning about designers. I was after all, now a part of the fashion world (albeit, a very small part). I was being asked daily for advice on what shoes to wear with these pants and what top to wear with this skirt. It became my duty to learn as much as I could (and to look the part while I was at it). I learned that my personal style is a combination of classic and boho-chic (although one quiz labeled me as "subtly sexy" ) hmmm, I think I like that one. Anyway, I am finding that taking a few fashion risks is fun. And trying new outfits has had a surprising effect on my self confidence. It's like I've been on my own personal episode of "What Not to Wear" and come out with a whole new attitude along with my whole new wardrobe. And this is exactly what I want to share with other women. The fact that a great variety of designer styles is made available to women at a fraction of mall prices means that everyone can have this experience. We can all afford to own great clothes, without waiting for them to hit the clearance rack. Not sure about your personal style? I found Pinterest to be a valuable tool in determining what appealed to me and gave me a starting point. Follow me at http://pinterest.com/tammyberning/ Or just come see me. At Ms. Mulligan's, I have a variety of great styles - vintage, classic, preppy, boho-chic, edgy, hippie, futuristic, etc. I'd love to help you find your internal fashionista!

My Style - Boho Chic or Subtly Sexy?

   

Happy Mother's Day!

Thanks Mom for all you do for me!  I love you!

Me and my mom Sandi at Cracker Barrel, April 2012

The First Dream

My very earliest and most important dream in life was to be a mom.  I can still remember being 8 years old and making the declaration to my parents that I wished I was pregnant.  Clearly I didn't express this correctly, as I'm sure I was just trying to say that I couldn't wait to be a mom. (Perhaps I just figured out why my parents were sooooo strict during my high school years, hmmmm).

Anyway, as a teenager, I took advantage of any opportunity to be around kids from babysitting every weekend, to working in the church nursery and vacation bible school.  I wanted a family of my own more than anything.  When my Jamie was born nearly 17 years ago, it was the happiest moment of my life.  A year and a half later, Zach was born and it was absolutely the lowest...he came 5 weeks early and nearly died.  He was born, then quickly whisked away to the NICU to be evaluated and treated.  I sent my family to the hospital cafeteria and sat in recovery all alone.  I was supposed to be bonding with my new baby boy - instead I was completely terrified, angry and grieving.  When we saw him again later that night, he was on a ventilator and had needles sticking in both his arms and legs.  We were told that we had to take things "one hour at a time" for the first 72 hours.  After 7 very long and scary days, he was able to come home, and suffered no long term effects from his early delivery. Today, I have two healthy and happy teenagers, and consider Mother's Day to be one of my very favorite days of the year.  On Mother's Day, I am not only thankful for my beautiful mom, but for my lifelong dream of motherhood coming true all those years ago.  It's been an incredible journey and I can't wait to see what happens next.  Happy Mother's Day!

Me and my kids, Jamie and Zach

I can say no, I just choose not to!

You know, I think we people pleasers get a bad rap.  In fact, my aversion to "no" has earned me the title of certified doormat from many of my well meaning friends and family members.  They think I say yes way too often.  That I need to learn to say no.  But the truth is, I CAN say no (like when the guy with the truck full of frozen meats offers me a great deal on steaks, or when my 16 year old wants to go to a party where there are no adult chaperones)...I just have a hard time when someone needs something I can easily provide, or when saying no would hurt someones feelings.  In the case of my store, I have a no return policy.  But when a customer bought a top from me, then discovered later that it didn't go with the pants she was matching it with, I made an exception and allowed her to return it.  She was ecstatic and very pleasantly surprised that I said yes.  And what did it really cost me?  We're talking about a shirt that was maybe $7 or $8.  But what if I had said no?  Well I would have stood my ground, upheld store policy, and proved to everyone that I am no doormat (and I'd be $8 richer right now, woohoo)!  I would have also had a customer leave my store on a sour note.  The fact is, really, that I say yes because I want to, because I choose to.  And yes, sometimes it is at my own detriment or inconvenience.  I have accepted clothes on consignment many times that I had to bring home and wash first to get a stain out.  But it's okay.  I am rewarded every day with happy consignors and customers who tell people how they are treated in my store.  And, I am sure in their conversations, the words pushover or doormat never come up.  I am neither of those after all.  I am a people pleaser, and proud of it!